Yudimy

Disclaimer: this is an on-going project via my involvement with empath worldwide

Situation:

Yudimy, a Nigera-based staffing agency came to empath worldwide for branding and social media support. The project evolved to maybe supporting a soft launch of a new business offering.

When conducting a benchmarking analysis, I noticed that the website had significant usability concerns, inconsistent wireframing, a lack of user-centered content, and limited cultural context. I pitched a potential UX addition to the project scope, which the clients accepted.

This is especially important because Yudimy predominantly offers their services online.

Task:

I began by conducting a preliminary audit of their website to track some concerns, and provide topline recommendations to serve as a UX educational moment. Following that original introduction, I then had to construct questions to better understand the client needs and goals for the website. In tangent, I will need to conduct research to develop a clearer understanding of the cultural zeitgeist of their target user to best develop an engaging platform.

Action:

• Currently executing heuristic analysis of website to document wireframe inconsistencies, develop information architecture recommendations, develop microcopy that incorporates socio-cultural context

• Developed questions for clients to better understand aspirations, identify the brand voice, and develop clearer understanding of local culture and communication style

• Develop method to optimize website for mobile, as local tech literacy shows preference for mobile over desktop

• TBC: executing user interviews with previously engaged clients to understand pain points and record positive feedback to fuel updates to digital offering

Result:

Results to be updated following project completion.