Resume

Professional Experience

UX Creative (August 2020 - Current) ★ empath worldwide                                                     

  • Established UX practice as a way to bridge the gap between communication and business objectives

  • Pioneered culture-specific research approach to encourage communications partners to contextualize marketing recommendations keeping in mind the media and technology literacy of target users

  • Leading user-centered website update for Nigeria-based staffing agency; project scope includes heuristic analysis, semi-structured stakeholder interviews, iterative design and usability tests, SEO, wire framing

Researcher (January 2020 – July 2020) ★ Massachusetts Down Syndrome Congress

  • Worked alongside a team of 8, under the leadership of Ph.D. mentor to identify the impact of framing on engagement generated by Facebook content produced by Down Syndrome non-profits

  • Used market analysis and literature review to develop 8 research questions and 2 hypotheses

  • Ran data analysis via SPSS of 1200 Facebook posts from 48 organisations; led troubleshooting efforts

  • Developed comprehensive list of client-facing recommendations and prototyped social media content

  • Insights are expected to result in a 50%+ increase in user engagement, & increase positive user feedback

Lead UX Researcher (January 2020 – May 2020) ★ Kahila LLC

  • Developed ethnographic interview protocol, participant recruitment and execution, distilled data from 10+ interviews into 2 user personas, developed comprehensive guidelines for website development

  • Developed 20+ journey maps to track several user needs to document and flag pain points

  • Created usability audit protocol, executing participant recruitment and administration; interviewed 12 potential users, extracted user insights for prototype development and final platform update

  • Comprehensively, insights resulted in 30% drop in task completion rate and increased user satisfaction

  • Served as ‘stakeholder translator’ between web development team and clients; served as UX evangilist

Junior Associate (June 2018 – May 2019) ★ dna Communications, a Weber Shandwick Company     

  • Collaborated with data science team on audience analysis of primary care givers in diabetes-heart disease market via market analysis and 20+ semi-structured in-person and remote interviews

  • Utilized insights from project to drive strategic recommendation for disease education campaign for 3+ million customers; strategy resulted in 2 million+ website visits within first week of launch

  • Reviewed 30+ medical journals weekly to identify relevant findings and packaged information for stakeholders, including senior team members, media contacts, patients and key opinion leaders

  • Researched customer journeys via secondary research to identify communication opportunities

  • Contributed to the research, messaging and production of 4 ANRs that spread disease awareness messaging in California and Florida; lead results reporting to share reach of 6.5 million+ listeners          

Corporate Social Responsibility Intern (January 2018 – May 2018) ★ Cone Communications, a Porter Novelli Company

  • Executed data collection via survey administration and interview transcription of agency leadership for parent-agency’s 2018 corporate social responsibility report; independently in charge of 500+ contacts

  • Researched accessibility principles for newsletters & synthesised recommendations for LEGO Education

  • Conducted socio-economic research of Ecuador and and Colombia to identify 20+ user groups to be served by the Roundtable on Sustainable Palm Oil; 30% increase in program enrolment

  • Monitored social media analytics for 3 clients; responsible for issue documentation, problem-solving, content development, and execution; feedback loop resulted in 10% increased engagement for 2 clients

ACADEMIC PROJECTS

Social Media and Legislative Agenda Setting (September 2019 – ongoing)

  • Conceptualised project to study the impact of social media campaigns on legislative agenda setting following the #ClosetheCamps campaign that led to the Uyghur Human Rights Policy Act of 2019

  • Currently study the impact of the #BlackLivesMatter social media movement on the Justice in Policing Act of 2020 by conducting semi-structured interviews of 50+ Representatives who co-sponsored the bill

  • Project was accepted to Agenda Setting Journal’s 2020 Virtual Conference

Concept Testing for Coupon Generator (May 2020 – July 2020)

  • Utilized motivational design elements to create a browser extension that encourages sustainable behaviour when engaging in online apparel shopping; developed prototype via Adobe XD 

  • Awarded merit-based independent study opportunity to execute UX research for browser extension

  • Drafted remote contextual inquiry protocol, and administerd study with 20+ participants via Zoom

  • Utilized insights from contextual inquiry to incorporate user feedback into product offering

  • Drafted usability test protocol with updated prototype, administered study with participants via Zoom

  • Results from usability test showed a 10% drop in task completion rate, majority positive user feedback

Data Visualization of Partisan Media Coverage (January 2020 – May 2020)

  • Conceptualized project to analyse language usage in news about COVID-19 by 6 American news outlets

  • Utilized structural topic modelling to identify trends, conducted analyses based on topic & partisanship; identified 15+ recurring topics and significant difference in rhetoric used by self-reported partisanship

  • Conducted 6+ semi-structured interviews to understand user pain points regarding media coverage

  • Synthesized insights from qualitative and quantitative analysis to develop comprehensive report